Depending on the relationship(s) you have with Maison FOUQUET, we may use your personal data in different ways. We will present to you below the purposes of the data collected, it being understood that depending on the context of collection, we can use one or more of these:

– Managing your orders

– The distribution of personalized content and communications from Maison FOUQUET

– Management of your requests in connection with Maison FOUQUET

– Management of our website

– Improving our products and services, image and reputation

– Transaction management (securing online payments, prevention in the event of fraud, incidents linked to payments and debts):

– Sending a generic newsletter: you have the right to object if you no longer wish to receive it

– Personalization of our advertisements and targeted offers

This collected data serves the following analytical purposes:

– analyze the performance of our brand on third-party websites and on social networks in order to produce statistical analyzes (studies of results by market, influence of the brand and analysis of the campaigns implemented).

– analyze your preferences and habits, anticipate your needs based on your consumer profile and your publications/mentions on social networks.

– provide you with a personalized customer experience: we can provide you with our personalized communications and offers by means of emails, postal mail, SMS or calls. With your free, specific, informed and unequivocal consent (when required), we use your personal data to send you personalized communications based on your interests (newsletters, offers, advertisements, promotions, invitations and surveys).

We may also send you personalized communications or content in which we use so-called profiling and fully automated decision-making techniques. Profiling is defined in Article 4 of the GDPR: it is processing using an individual's personal data in order to analyze and predict their behavior. Fully automated decisions are defined as a decision made towards an individual, through algorithms applied to their personal data, without any human being intervening in the process. In accordance with Article 22 of the GDPR, specific provisions govern the fully automated decision whether or not it is based on profiling. Thus, you have, by principle of law, the right not to be subject to this type of decision if they were to produce legal effects concerning you or significantly affecting you in a similar way.

In the context of fully automated decisions, you have additional rights as defined below:

– Specific transparency obligations: in addition to this charter informing you of the existence of this type of decision, you can at any time, by simple request to diane.huvelin-confland@fouquet.com, obtain the exhaustive list of processing of this type as well as the underlying logic.

– Right to human intervention: any person who has been the subject of a fully automated decision may request that a human person intervene, in particular in order to re-examine their situation, express their own point of view, obtain an explanation on the decision taken or even contest it.

All of the purposes explained above are based on a legal basis for the processing of your data, which may be, depending on the context:

– Your explicit consent: for example, for the purposes of managing our personalized commercial offers, managing your browsing via cookies under the conditions defined by our Cookies Policy, or establishing your consumer profile in applicable cases

– The execution of a contract, for example for the processing and tracking of your orders, access to your customer account, your integration into our loyalty program, etc.

– A legal obligation where processing is required by law, for example, retaining purchase invoices to prevent fraud

– Our legitimate interest: for example, to improve our products and services, ensure our defense or secure our tools